• BS/MS degree in advertising, marketing or a related field
• Proven working experience in digital marketing of minimum 2 years of experience (digital ads and affiliate marketing)
• Excellent written and verbal communication skills.
• Firm grasp of emerging digital tools.
• Thorough understanding of digital touch points, social media and market places.
• Excellent interpersonal skills.
• Insightful and perceptive.
• Business knowledge.
• Deadline driven.
• Understanding of web analytics.
• Possess broad knowledge of best digital practices.
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• Manages sales on several digital platform (social media and market places)
• Plan and execute online marketing ads, including display advertising campaign and affiliate.
• Design, build and maintain our social media ads expenditure.
• Measure and report performance of online marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insight and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies in all digital platform include social media, marketplace and etc.
• Plan, execute and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Collaborate with agencies and other vendor partners
• Manage Facebook ads, Google ads, Youtube ads, affiliate marketing and others online platform to boost sales through digital platform (social media and market place).