MM CRM is responsible for developing brand neutral CRM programme to ensure we provide relevant & timely engagement with consumer across lifecycle.
Working with the brand teams (who are responsible for content), this role is responsible for penetration and retention of consumers within brand CRM programme, ultimately driving brand penetration across the consumer journey
ABOUT THE ROLE :
Developing CRM backbone program to best engage with consumer
Mapping between consumer interest level to topic that relevant and define how the brand connection during in specific time of consumer journey
Ensure the implementation of CRM program to the right channel (email, whatsapp, SMS, mobile apps, etc) in the timely manner
Develop brand club membership programme (KlubBundaSGM, BebeClub, & MyNutriClub) that deliver market leading, need based service programme based on each brand consumer profil e
Build first party database
Develop CRM acquisition program in digital and conventional channel such as website enhancement journey to lead web traffic to conversion, partnership with ecommerce or publisher, etc
Ensure acquisition program and plan in place and running timely to achieve acquisition KPI
Ensure high quality data acquisition from all touch point onboard in CRM system
Set-up and ensure systemized monitoring of all CRM programs, ensuring KPI’s in place for all programs
Data driven journey management
ABOUT YOU :
Affinity with FMCG / Food / Pharma Environment
Experienced CRM & Digital Marketing,
Experience working with CRM or Marketing Automation tools such as Salesforce.com / Adobe Campaign, etc
Experience in leading project related to CRM that involve multiple third parties from creative agency to technology partner
Strong experience or affinity with Consumer Insight management preferred
Have at least 5 years of relevant work experience
Danone's mission is bringing health through food to as many people as possible and we want to invite people to join the movement for a healthier world.
We recognize the power people have to impact the world through their daily choices. Each time wa eat and drink, we vote for the world we want to live in.
We believe a healthy body needs healthy food, and healthy food needs a healthy planet and this is what our new signature One Planet One Health embodies.
Why working at Danone?